How optimizing fees and scholarships can be a game-changer

15.01.2025

Yesterday, I had the pleasure of presenting to BUFDG on a pivotal topic: how optimizing fees and scholarships can be a game-changer for addressing the current financial challenges faced by the HE sector.

Key Insights:

Unrealised Surplus: Universities are missing out on millions in potential surplus.
Fee Calibration: Insufficient and poorly calibrated fee points are costing the sector significant revenue.
Scholarship Targeting: Scholarships that are poorly profiled and badly targeted represent a costly missed opportunity.

Profitable Profiling: Correctly profiling scholarships can significantly enhance income certainty and promote social equity – all for the same investment.

The data and insights needed to uncover unrealized surplus from fees and exponentially increase ROI from scholarship investments is available.

The questions post-presentation were insightful and I’m pleased to confirm:
Applicability: This strategy can benefit HEIs of any size.
Data Accessibility: Data is available for all HEIs.
Price Sensitivity: Our analysis comprehensively covers price sensitivity.

Thank you to everyone who attended and contributed to the discussion. The conversation has already developed and I’m looking forward to hearing from more colleagues to explore the opportunities further.

Dr Julian Westwood

Director (Strategy)